Humble

Make AI work in the business you actually run

Humble

AI is a business decision before it's a technical one

AI projects stall for familiar reasons. Leadership never agreed what it wanted. The data sits in five systems that don't talk. The team wasn't brought along, so the tools sit unused or get used badly.

We start with the problem, map the work as it really happens and only then decide where AI belongs. We set up the guardrails, connect the systems and train the people who'll run it. Then we hand it over.

What you get: a clear AI direction, systems that share context and a team that knows how to use them safely.

Four ways to work with us

Most clients begin with the workshop. From there, the path depends on what the business needs.

AI direction workshop

A half or full day with your leadership team. We agree what AI should do for the business, where you really are today, the risks and a first project. You get a written brief within five working days.

Discovery sprint

Two to four weeks taking your first priority from idea to a build-ready scope, with systems, data and people mapped.

Build and hand over

Fixed-scope delivery: connecting systems, building agents and automations, setting up a shared knowledge base. Designed for your team or IT partner to run.

Team enablement

Training clinics, reusable AI tools built on your own context, an AI use policy and an adoption scorecard so you can see progress.

Some platforms we work with

We work with what you already run and recommend new tools only when the problem calls for them.

Copilot
ChatGPT
Claude
SharePoint
Azure
Power BI
Power Automate
HubSpot
ClickUp
Canva

Common AI problems we fix

Direction & Ownership

AI interest from the top with no agreed goal
Pilots that never become everyday practice
Nobody senior owns the roadmap or the budget

Systems & Data

Staff pasting company data into personal AI accounts
Knowledge split across SharePoint, CRM, finance and project tools
No policy on what data AI can touch

People & Adoption

A few power users and everyone else on the sidelines
Repetitive admin still done by hand
Knowledge that lives in meetings and leaves with people

AI enablement in practice

A pan-African B2B events and media business with around 100 staff and 25+ industry conferences. We've worked with their leadership team on AI strategy and with their teams on delivery since mid-2025.

65%
of staff use AI daily
global benchmark 27–41%
~20
team members built their own AI agents
<10 min
for a workflow that used to take several hours across four platforms
20+
qualified leads in 4 weeks from automated LinkedIn outreach

How we think about AI

Start with the problem

AI comes in only where it genuinely helps. Plenty of good ideas get parked in the first workshop, on purpose.

Guardrails before tools

Data is classified, risks are checked and licences are company-owned before anything goes live.

Built to be handed over

Everything we build is designed for your people and your IT partner to run, so nobody depends on us to keep it working.

What it takes from your side

Good AI work needs a committed client. Before we start, we'll ask for:

A decision-maker in the workshop
One named owner with time to give each week
Access to the systems and people we agree on
A clear view of how much of your team's time each phase needs

Let's find out what AI should do for you

A 30-minute call to understand where you are with AI, give you an honest view on fit and outline a first step. No pressure.

Book a conversation